Spam – Avoid Having Emails Flagged As Spam
Check Your Message With An Online Service
You can use the SpamCheck service to determine the Spam rating of your message. Send your newsletter to email@example.com with TEST as the first word in the subject line. In a few seconds you will receive a SpamCheck Report with suggestions regarding the newsletter content.
Avoid The Following
Only Send Acceptable Attachments
Be careful with sending attachments other than .pdf, .gif, .jpg and .png files. Attachments like .zip, .avi, .swf, .exe, etc., may trigger spam filters or anti-virus checkers.
Do Not Use Third Party Sending Services
Sender Reputation: Your sender reputation is a number or score assigned to your sending IP or source. It’s believed that it’s also combined with domain name and several of the factors listed below, but the actual algorithm remains a secret. If you are using a third party email marketing platform such as Comm100, it’s important that you select a service that has a high sender reputation and that protects its sender reputation by ensuring that its clients don’t send spam emails.
Make Sure Your Emails Are Of Interest
Activity of Your Email List Subscribers: Another more recent development in spam filters is to apply a score based on the activity of your email list. If your emails regularly get incredibly small open rates or are deleted without being opened, then that indicates to email service providers that you are sending low quality email that is potentially unsolicited. While it won’t automatically get you blocked from the inbox, it will combine with other scores that may reflect unfavorably on you.
Watch Your Subject Line
Subject line will be a huge determinant to your email’s ability to get into the inbox. It’s the first thirty-five to fifty characters of an email subject line that users see. The reality is that you should not write an email subject line that is significantly longer than that because the longer your email subject line is, the more likely it would be flagged as spam.
Minimize The Use of Images
Emails that are one large image have a high chance of being flagged as spam. Using a large image to encompass the entire email is a frequent trick of email spammers. If the entire content of your email is in an image file, then the email spam filters have nothing to spider in terms of content and can’t figure out if your message is junk or not. While images are an important part of any email template, the more images you use the more you may experience spam filter issues. If you are having a difficult time making it into the inbox, then one of the first steps you’ll want to explore is to reduce the number of images in your email template. Do not use templates with multiple images.
Minimize the Use of Red Fonts and Huge Headline Size Fonts
Red fonts and huge headline size fonts have also been shown to cause spam filter issues, though not as frequently as many of the other issues noted here. As a general rule, it’s just a better idea to avoid using red fonts (pick an off-red color), huge headline fonts of more than sixteen pixels or a combination of both. There are plenty of design options that still give you great flexibility without using those font sizes and colors.