CourseVector has recently started using new analytics software. Long-term customers might have noticed a difference in their reports. New customers might see a difference between their previous search engine optimization (SEO) Company’s numbers compared to ours.
Why are CourseVector’s statistics so different?
More complete trackers improve accuracy. We are now able to exclude all bot activity which can skew the apparent number of visitors to a site. We are also tracking “visits” rather than “hits”. Many things “hit” a website requesting information. Recording all “hits” shows artificially high traffic. Recording “visits” instead gives a much clearer picture of people actually using a website.
Tracking SEO on the conservative side is definitely better. It gives our clients a more accurate account of website activity.